The world is changing, everything is becoming faster than it used to be, the way communications is being done, the way businesses are being carried out; everything has certainly changed. This is all because of the adoption of the internet into our everyday life. One major area that has been influenced at present by the internet is the area of marketing. This is because of the rapid growth of the number of people that uses the web in search of information in form of digital content. As the world is moving online, businesses are also moving online. One business principle states that, you move your market where the people are. Today, our customers are online, hanging out in social media, staying updated on news sites and blogs, and searching online when they have a need.
One major event that changes the dynamics of everything is the advent of Smartphones and Tablets. Smartphones have taken the place of personal computers (PC), and have become the most commonly use digital device for going online. With the invention of Blackberry in 2003 and iphone in 2007, a new era was born, the world automatically moved online and into our pockets. In fact, we did not just move online, we now live online. That is why I said with your smartphone in your palm, you already have a job and already in business. It is on record that, an average person looks at his or her phone 150 times daily.
“If your business is not on the
Internet, then your business will
Be out of business”.
-Bill Gates, founder of Microsoft
According to Nigerian Communication Commission (NCC), Internet users in Nigeria alone as at July, 2018 were 103.6 million. With world population approximately 7,210 billion, the active internet users are around 3.010 billion. I will not be committing a fallacy if I tell you that, very soon the economy will be heavily driven by the internet and digital marketing. The time is coming that if you lack digital marketing skills; you will be thrown out of business, or can’t be employed in any business oriented organization. If you are already employed, don’t feel too relaxed, research has proven that, in no distance time, companies will be taking their businesses online, and staffs with digital marketing skills will have upper hand, most workers that lack these skills will become redundant and might be sacked. Don’t be a victim; you need to learn these skills to rightfully position yourself in the digital world – the internet. Any modern aspiring entrepreneur also needs these skills.
Another thing is that, there is high rate of job scarcity and unemployment, and government cannot provide job for everybody. Even 50% of the ones that are available have been taken over by computer; this is enough reason for you to go for this knowledge. It will position you for a lot of job and business opportunities.
After reading this book, you will be fully equipped with the digital skills necessary to keep yourself updated with the new era.
This new era is the era of the “Big data” that is digital information which we consume on daily basis. The big data is what gave birth to the evolution of Digital marketing.
The term Digital Marketing was first used in the 1990s, but its usage increased with the advancement of technology, and as social networks become widespread to the reach of virtually every internet user in the past decade.
WHAT IS DIGITAL MARKETING?
Marketing as a concept, deals with the communication between a business and a potential customers in the purpose of presenting and promoting the values of certain products or services. As technology is evolving, marketing practices is also changing, and new practices are continually being applied to keep up with the changes on the market, changes with the technology, and the changes in consumers’ behaviour.
Digital marketing is gradually replacing traditional marketing tactics because it is designed to suite today’s consumer. As consumers spend more time using the internet and less time with other channels, advertisers are also forced to follow this trend. There ads or adverts have to be there where the eyeballs are.
Digital marketing is then defined as the act of promoting and selling products and services by leveraging online marketing tactics such as email marketing, search engine marketing, social media marketing, etc. It is an umbrella term for the marketing of brands, persons, products or services using internet enabled devices. In simple terms, Digital Marketing is the promoting of products over the internet or any form of electronic media. It was also defined by Digital Marketing Institute, as the use of digital channels to promote or market products and services to targeted consumers and businesses.”
There is a rapid increase of job opportunities in this industry across the globe, but a shortage of specialized professionals to fit in. Anyone with the right skills in this area will be positioned for advance job opportunities. The search for contract and freelance workers with digital marketing skills by employers are on the increase to replace full-time marketers. Only those with the skills and certification will be privilege to enjoy the opportunities across multiple industries.
Digital marketing experts are sought after all over the world right now and the demand for such candidates will only go up in the future. Digital marketing expertise comes with digital marketing experience. The best way to become an expert is to start practicing digital marketing from today.
With the digital marketing skills, you are already equipped for entrepreneurship in the digital environment. With little money you can venture into a lot of internet business. Digital marketing unlike traditional marketing is more affordable, you can reach large audience in a shorter period of time with reduced cost. It has high scope of social engagement; you can easily compete with multi-nationals in your industry. It will help you to grow your business beyond expectation and keep you updated with the moment. You can increase your product sales with these skills, and reach a wider audience with your services – that means more money in your pocket.
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These skills will open the window of opportunities for you.